To put it simply - targeting and tracking. Let's be real: your target audience isn't everyone. One of the main advantages of using Facebook for advertising lies in its extensive data. Facebook provides an unparalleled level of precision, allowing you to refine the demographic parameters for each ad created, making it easy to finely target audiences that align seamlessly with your business objectives. Where traditional forms of advertising are difficult to measure, digital ads can offer very sophisticated tracking, empowering businesses to retarget and engage potential customers at various stages of the marketing funnel.

Facebook and Instagram ads may look simple, BUT so many businesses trying to create and manage ads get very little results without the in-depth understanding of how to target the right audiences, carefully manage ad spend budgets, and know when to pivot when ads are not working. Even with an understanding of digital marketing, most businesses don't have hours a day to tweak content, pour over results and make the right decisions about their ads. Unfortunately, not doing this means ad money is often wasted!

Your budget depends on how many types of ads you plan to run and your ad objectives, with a focus on Return on Ad Spend (ROAS)-- basically the money back in your pocket based on growth from ad spend. You should expect to start with a minimum test budget of around $1500 - $2000 the first month to get enough data to understand future spend and avoid wasteful ad spend. You can scale from that test budget.

The beauty of pay-per-click ads is that you pay only when someone clicks through on your ad, going on to the next step. Our service determines what ads preform best using split testing, while focusing on keeping your cost per click (CPC) as low as possible. We monitor ads constantly and measure performance, turning ads off when they don't perform as expected. We also look at the entire experience of your audiences' interaction with your offer: the landing page, contact forms, website, perceived value, and email sequences (should you decide to use them), to ensure your ads serve your business goals.